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Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-, MKTG4512. International Marketing. Nonverbal Social Interaction. (3 Hours). Students visit the two key locations connected to human rights communication: The Hague (home of the International Criminal Court and the International Criminal Tribunal for the former Yugoslavia) and Brussels (the unofficial European capital). Black Twitter stands as a point of entry for this course as we address questions about culture and communication, applying what we learn to better understand the dynamics of race, media, and power in the internet age. MKTG6216. The first half of the course explores the ethical and structural fundamentals of argumentation, including its main theorems regarding argument schemes and critical questions, argument structures and reconstruction, and fallacies and felicity conditions of valid reasoning. Depending on the mutual interests of students and faculty, research may be behavioral/experimental or quantitative/analytical in nature. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. Designed for graduate students with a background in computational social science, computer science, data analytics, digital humanities, economics, engineering, and network science who are interested in consumer-focused interdisciplinary empirical research projects. Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, NUpath Writing Intensive, COMM4608. Integrates into this analysis how different institutions and interpersonal situations affect our understanding of gender roles. Sex, Relationships, and Communication. c.zangerl [@]northeastern.edu. Prerequisite(s): MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C-, MKTG6214. Offers students an opportunity to develop their presentational skills in a variety of settings and realistic business tasks. By the end of the course, successful students recognize what people are doing with their talk, how to identify communication breakdowns, and learn methods for increasing communication efficiency in everyday and organizational encounters. Attribute(s): NUpath Ethical Reasoning, NUpath Interpreting Culture, COMM1412. Over the years, we've pushed the envelope to find new and improved ways to connect with consumers. (4 Hours). COMM3309. The concentration aims to prepare students with the knowledge and skills to pursue careers in a broad range of professional settings including, but not limited to, digital marketing management, social media marketing, marketing analysis, data analysis, marketing consulting, UX design, content strategy, consumer insights analysis, sales management, and product and brand management. Examines a wide range of analytical approaches to support marketing decision making and performance measuring in organizations. (4 Hours). Production Capstone. We empower individuals to become socially responsible global citizens by creating and sustaining a culture of learning and discovery. COMM3308. (4 Hours). Communication Ethics. 617.373.2000 Marketing < Northeastern University Marketing Overview Concentration Requirements Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. Examines literature related to crisis communicationincluding theories, models, and strategiesand establishes ethical principles in terms of what, how, and when essential elements must be employed for effective and ethical crisis communication. COMM3310. MKTG6280. (4 Hours). (4 Hours). Designed to improve students' critical understanding of the visual, in its various forms, for communication. Uses lectures, case discussions, team and individual exercises, and a project on creating a value-driven AI strategy to offer students an opportunity to begin to develop intuition behind modern AI technologies. Emphasizes the production and successful interaction with electronic and traditional supportive media. What do you think? NSU is where success begins. Starts with the principles of formal logic and introduces students to truth tables and diagramming techniques. Offers an in-depth look at how persuasive health campaigns are designed and executed. (3 Hours). Offers students an opportunity to understand the importance of using an analytical approach to support marketing decision making in organizations and approaches to implementation practice. Offers students an opportunity to practice real interviewing both as an interviewee and an interviewer. Offers students the opportunity to participate in the process of conflict assessment and to explore various negotiation strategies as well as discuss the role of forgiveness in conflict situations. Offers students an opportunity to learn how these processes inform the development of effective risk-communication strategies, including institutional risk assessment, stakeholder participation, and formal messaging. Singles today have no shortage of options when it comes to ways to find a date. Also focuses on sexual health. Introduces students to frameworks that help explain current issues in electronic marketing. Designed to help students both construct and critique risk-communication techniques in the context of contemporary social issues (e.g., texting and driving, pollution, terrorism). Materials covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. (3 Hours). This role is integral in the launch of programs for all assigned colleges. A marketing plan project is used to enable students to apply their understanding about the marketing process. Contact the Division of Marketing and Communications Address all questions and concerns to the Division of Marketing and Communications, marketing@neiu.edu. Analyzes major debates over the environment, climate change, and related technologies such as nuclear energy, wind power, natural gas fracking, and food biotechnology. Communication Theory. (4 Hours). Great Speakers and Speeches. Students present proposals to an Independent Studies Committee for evaluation and approval. (4 Hours). Students are expected to have a working knowledge of digital video equipment and Macintosh computer skills. Students apply course concepts to develop a creative advertising strategy to address campaign objectives. Genres of popular communicationbe they self-help books, speculative fiction, or fashion blogsreflect the aspirations and fears of a people at their moment in history. About the Opportunity. Students are given an historical perspective and a state-of-the-art analysis. Examines both classical and contemporary theories of persuasion, after which students consider persuasion in actionhow persuasion is used in everyday language, nonverbal communication, sales techniques, politics, and propaganda. Metaphorically and literally, the class takes the trip from Vienna (Hitlers formative years) via Munich (the site of much of Hitlers early struggle for power), to Berlin (the former Nazi capital). (4 Hours). Covers major theories and methodological approaches in communication studies and situates communication within larger social, political, and economic institutions. Prerequisite(s): COMM1101 with a minimum grade of D-, COMM4993. Provides detailed insights on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing. Social Media Analytics. (1 Hour). Marketing and Communications Additional Information Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Full-Time. By studying nonprofit organizations in the Boston area, offers students an opportunity to learn how to gather and analyze data, to use mathematical methods to perform critical analysis, and to evaluate and critique choices made in the presentation of data. Considers online community dynamics, including formation, governance, conflict, and exit. Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. Our curriculum is organized around three types of experiences: core courses, concentration electives, and a final, hands-on project. (4 Hours). Here professors know their subjects and how to get you ready for a career after you graduate. Reviews some of our societys main problems and a critical view of marketing and business in todays world. Attribute(s): NUpath Capstone Experience, NUpath Ethical Reasoning, COMM4533. At Northeastern Illinois University, we embrace originality and self-expression in all its forms. Develops frameworks and conceptual tools for understanding the world of sports marketing and promotion in an increasingly global and interconnected world. Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. (4 Hours). myNortheastern Opens New Window, Privacy Policy Popular Communication. Health Communication. Focuses on communication within the context of close relationships. Contact. Customer-Centric Research Methods for Marketing. Dark Side of Interpersonal Communication. Sports, Politics, and Communication. Elements of Debate. Communication and Sexualities. Boston, MA. Combines the process of filmmaking with exploring Britains multicultural society, offering students an opportunity to obtain firsthand experience to develop a deeper, more complex understanding of the culture, particularly as it is evident in London. The Politeness BiasShun-Yang Lee, Rui, H., Whinston, A.MIS Quarterly2019, Joint Impact of Ethical Climate and External Work Locus of Control on Job MeaningfulnessJay Mulki, Felicia LasskJournal of Business Research2019, Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?Koen PauwelsJournal of Interactive Marketing2019, The Impact of Adding Online-to-Offline Channels on Firm's Offline and Total RevenuesKoen PauwelsJournal of Interactive Marketing2019, Big and lean is beautiful: A conceptual framework for data-based learning in marketing managementKoen PauwelsReview of Marketing Research2019, The Cannabis Industry: A Natural Laboratory for Marketing Strategy ResearchOlsen, M., Keith SmithMarketing Letters2019, Does Changing Defaults Save Lives? (3 Hours). Undergraduate Masters PhD Graduate Certificate. (4 Hours). Focuses on active skill building and tool development in a practice-oriented approach that is quickly and directly applicable to students future careers. Offers students an opportunity to learn how to implement such approaches in practice. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1101 with a minimum grade of C, COMM4535. Through lectures and case studies, introduces students to financing contracts, intellectual property issues, licensing, product placement, marketing and publicity, ratings, the impact of piracy, understanding and leveraging new technologies, and distribution. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in services and goods companies, and in for-profit and nonprofit organizations. Introduces students to the basic statistical concepts used by communication researchers. Wireless Sensor Networks, Internet of Things, Embedded Systems, Quality-of-Service for Multimedia Networking, Computer Networks Management and Design. (4 Hours). Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Applies network science theories and methods to understand the connectivity and complexity in the world around us on different scales, ranging from small groups to whole societies. Reviews the construction and influence of rhetoric in political campaigns, particularly contemporary presidential campaigns. The Northeastern University Marketing department is looking for a passionate, strategic and experienced Marketing Manager to join our growing dynamic team. Introduces how to measure, analyze, and evaluate the profit impact of marketing actions (MAP) by bringing together marketing, strategy, and finance. Focuses on the marketing process through the use of case studies simulating actual business settings and marketing challenges. Introduction to Communication Studies. Offers students an opportunity to study and increase their level of proficiency in group interaction and to develop skills in working with and in a variety of small groups. Producing for the Entertainment Industry. (4 Hours). Having conversations with others is among the things that humans do most. The Department of Chemical Engineering at Northeastern University is seeking a motivated and energetic person as the Marketing, Communications and Events Coordinator. sppua@northeastern.edu, School of Public Policy and Urban Affairs, College of Social Sciences and Humanities, Dukakis Center PowerPoint Template: Standard. Legal Argumentation, Advocacy, and Citizenship. Covers the role of marketing in business and society. (4 Hours). COMM6500. Covers brand marketing and positioning, sports marketing research, event sponsorship and promotion, social media, public relations and community outreach, and controversial issues in sports. Combined with Junior/Senior Project 2 or college-defined equivalent for 8 credit honors project. Succeeding in the Platform Economy. Topics include choosing and researching a topic, organizing and delivering a speech, handling speech anxiety, listening critically, and adapting language to an audience. May be repeated without limit. Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy, and considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. (4 Hours). . COMM6605. MKTG4120. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (MGSC 1201 with a minimum grade of D- or MGSC2301 with a minimum grade of D- or MATH2280 with a minimum grade of D- or ECON2350 with a minimum grade of D- or MATH3081 with a minimum grade of D- or POLS2400 with a minimum grade of D- or IS3500 with a minimum grade of D- or PSYC2320 with a minimum grade of D- or PHTH2210 with a minimum grade of D- ), MKTG3402. Offers students an opportunity to learn how to successfully target the right audience by conducting and interpreting market research; shape thoughts by getting consumers attention and making a lasting impression; influence attitudes by applying principles of persuasion and social influence; and impact consumer decisions by harnessing motivations and drivers of behavior.